Touring-ready productions · Southeast Asia & beyond
Asia Touring Agency for
Musicals & Live
Experiences
We work alongside producers and partners to bring touring musicals and live experiences across Asia, combining strategic planning with on-ground show and production management.
What We Do
Asia Route Touring
Partners Introduction
Technical Advance
Show & Production Management
On Ground Execution
Work with US
Engage us to build an Asia tour plan or to run local production and show management for you.
Asia Tour Partner
Strategy · Routing · Partner Introductions · Execution Planning
We help touring-ready musicals and live experiences enter Asia with a plan that works in-market commercially and operationally.
- Market fit, feasibility and route planning
- Presenter/promoter introductions and negotiation support
- Budget frameworks, settlement models and timelines
- Execution planning across cities and venues
Show & Production Management
Local Execution · Production Delivery · Company Management
For incoming tours, we act as your in-market execution arm coordinating people, venues and operations so the show runs smoothly.
- Production & company management
- Technical advance, staffing and vendor coordination
- Venue logistics, schedule control and cost discipline
- On-site leadership from load-in through closing
Experience That Travels
Phantom of The Opera
The Lion King
Hamilton
Frozen
Wicked
Matilda
Mamma Mia
&Juliet
Evita
Immersive Disney Animation
Cavalia
Cirque Shows
MCMN’s leadership brings over two decades of experience supporting world-class live entertainment across Asia. Our work spans major Broadway and West End musicals as well as immersive and special-format productions.
We partner closely with producers, promoters and venues to deliver touring productions with strategic clarity, local insight and disciplined execution across diverse markets.
WHAT OUR PARTNERS SAY
MCMN’s leadership has been recognized for excellence in entertainment management through testimonials from producers, partners and talents.
“I have taken many shows to Singapore including MAMMA MIA !, WICKED and BLUE MAN GROUP and have always very much enjoyed working with Shermaine, not only due to her high skill in budgeting, planning and coordinating our seasons, but also the confidence knowing the engagements will be managed very courteously, respectfully and professionally.”
“I had the pleasure of working with Shermaine for multiple concerts and shows at the Sands Theatre at Marina Bay Sands during her time with Base Entertainment. Shermaine is always a delight to deal with. She is a consummate professional and has exceptional knowledge and skill when it comes to staging concerts and events. Whether technical and production matters, music and orchestral requirements, staging and presentation or budgeting and finance, Shermaine has the rare ability to be able to always see not only the big picture but she has an innate understanding of all the important component parts and how they should go together to ensure a successful whole.
“Working with Shermaine on the shows ‘Kumar Unmasked,’ ‘Kumar Uncut,’ ‘Kumar Guilty,’ and ‘Kumar Lockdown’ at Marina Bay Sands Theatre was an absolute pleasure. Her professionalism, creativity, and ability to bring out the best in everyone involved made the entire process seamless and enjoyable. Her vision and attention to details were key in making these productions truly stand out. She is not only incredibly talented but also a fantastic collaborator who makes working together easy and rewarding. I highly recommend Shermaine to anyone looking for excellence in their projects and look forward to more opportunities to work together with Shermaine in the future.”
“Shermaine has been the ultimate collaborator over the years. Her impressive ability to manage a team full of all sorts of personalities comes from her highly individualized interpersonal approach. Time and time again, she proves the ability to assemble teams that are unified, motivated, and passionate. The icing on the cake is that Shermaine has a warm personality, takes the time to listen, and simply makes things happen.”
WHAT OUR PARTNERS SAY
MCMN’s leadership has been recognized for excellence in entertainment management through testimonials from producers, partners and talents.
“I have taken many shows to Singapore including MAMMA MIA !, WICKED and BLUE MAN GROUP and have always very much enjoyed working with Shermaine, not only due to her high skill in budgeting, planning and coordinating our seasons, but also the confidence knowing the engagements will be managed very courteously, respectfully and professionally.”
“I had the pleasure of working with Shermaine for multiple concerts and shows at the Sands Theatre at Marina Bay Sands during her time with Base Entertainment. Shermaine is always a delight to deal with. She is a consummate professional and has exceptional knowledge and skill when it comes to staging concerts and events. Whether technical and production matters, music and orchestral requirements, staging and presentation or budgeting and finance, Shermaine has the rare ability to be able to always see not only the big picture but she has an innate understanding of all the important component parts and how they should go together to ensure a successful whole.
“Working with Shermaine on the shows ‘Kumar Unmasked,’ ‘Kumar Uncut,’ ‘Kumar Guilty,’ and ‘Kumar Lockdown’ at Marina Bay Sands Theatre was an absolute pleasure. Her professionalism, creativity, and ability to bring out the best in everyone involved made the entire process seamless and enjoyable. Her vision and attention to details were key in making these productions truly stand out. She is not only incredibly talented but also a fantastic collaborator who makes working together easy and rewarding. I highly recommend Shermaine to anyone looking for excellence in their projects and look forward to more opportunities to work together with Shermaine in the future.”
“Shermaine has been the ultimate collaborator over the years. Her impressive ability to manage a team full of all sorts of personalities comes from her highly individualized interpersonal approach. Time and time again, she proves the ability to assemble teams that are unified, motivated, and passionate. The icing on the cake is that Shermaine has a warm personality, takes the time to listen, and simply makes things happen.”
Ready to Bring Your Show to Asia?
Share what you’re touring and where you want to go. We’ll respond with practical next steps.
CONTACT US
1, Scotts Road
Level #24-05, Shaw Centre
Singapore 228208
Tel : +65 6859 6415
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